Search Engine Marketing ROI: Use the synergy between SEO and SEA
Many organizations wonder how to maximize the synergy between search engine optimization (SEO) and paid search CPC campaigns (SEA) in for instance Google AdWords. Some organizations even ask...
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What women do want (and you chances for conversion optimization)
The ancient question that men always ask themselves… What do women want? As online marketer (male/female) that swears by conversion optimization, you obviously want to know this. Especially with...
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New Facebook button: easy selective sharing
In the near future, Facebook will add a new button: the ‘Send Button’. This is a derivative of the well known ‘Like Button’. The advantage of this new button is that you can easily share content or...
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USP: the power of ‘st’
Time for the USP-test! I’m going to ask a question and you get 10 seconds to think of an answer. Ready? The question is: What sets you apart from your competitors? Your time starts now!! 10… 9… 8… 7…...
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Ignore the SEO Copywriting-witch: convince search engines and readers!
There once was a SEO Copywriting witch who mislead unknowing copywriters, online marketers and website owners. She told them that successful SEO copy is meanly created by ‘consuming’ a lot of keywords....
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